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Himfr.com Reports Shangguan Township: Little Carding A Brilliant Racket

    Village Card: Shangguan Township is located in Fuyang City, the south bank of beautiful Fuchun River, geographical area of 27.07 square kilometers and a population of 8350 people, more than 4,500 migrant workers, transport facilities, 25 kilometers away from the city of Fuyang.

    Yesterday morning, we “into a new countryside” journalists set off again, this time to the claim to fame of “China’s Rural racket” – Shangguan Township. When our car driving on the Shangguan rural territory, a lot of farmers can be seen along the road home, a whole bunch of stacked wall has been cut a whole bundle of bamboo and pine formed paragraphs. “We’ve got a famous racket Township, township village and every household involved in racket manufacture, these are the racket’s Grip.” Accompanying him to the cadre in the village told us about.

    It is understood that, as early as the early 70s in the last century, Shangguan had begun the use of local bamboo resources, develop and produce a strong flexible bamboo badminton rackets. As of 2005, the township has the size of rackets and accessories manufacturing company 380, including 5 million yuan annual output value of the scale of production enterprises 14, 37 foreign trade enterprises, including the right to import and export 5.

Up to now, this township already has engaged in raw materials, rope line, shape, packaging, machinery and parts, marketing, transport companies in various sectors of varieties from the past extended to a single badminton racket tennis racket, table tennis, beach filming “four beat” products, annual output reached more than 100 million products, and realized an industrial output value 1.058 billion yuan, export 304.7 million yuan. Shangguan racket in 2004 accounted for more than 80% middle and low racket sales market share, and sold worldwide in more than 70 countries and regions. Given the fact that the per capita income from the racket more than 4,000 yuan accounted for more than 85% of per capita income.

    Under the leadership of the township cadres, and we came to a Shangguan Zurong style plant. Owners Sheng Zurong from the racket started in 1974, the current annual output of more than 1,000 million, many dealers have Xiekuan door to “grab goods”, rackets at home and abroad continuously being transported. But he also has his own concerns: “not have their own brand of loud, a racket can only be sold 5-20 yuan, brokers will be able to sell to buy after the fifties and sixties to the OEM block and sold it to foreign countries after the price of are in two or three hundred dollars. ”

To this end, the success of last year, set up a township Shangguan first racket Enterprise Group, in the production, management and Investment in areas such as unified. While continuing to increase scientific and technological input, at present, Shangguan Township functional areas have been established racket industry, attracting 25 companies set up factories for admission. In brand building, the township government has decided to build the racket on the basis of R & D Testing Center to establish the brand union association as an opportunity to attract the scale township enterprise alliance, and strive to create their own in 2006 well-known brand so that the “racket big village” become a “racket strong town.”
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